Biography
UNICORN™ is a teamwork of professional music producers and musicians, led by Joey Hexacon.
UNICORN was founded 1995 by the seventeen-year-old Joey, who made the first song ”Pinball” on a friend’s synth, a Roland XP-50 during that spring.
The following year, Joey wrote the song “TimeTraveler” with Fredrik Althén who mainly contributed the lyrics to the second verse.
In 2001 UNICORN made a remake of “TimeTraveler” as a Eurodance version – and in 2002 – a Female vocal trance version that was released in 2003 = the “Radio Edit” version at Spotify etc.
At this time UNICORN had now been around for some years, and Joey applied for trademark protection for UNICORN as an artist/stage name for music. It was investigated by the Swedish Patent Office, and granted with patent no: 35 99 77 and the EU-adapted 62 59 16. Hence the addition ™ .
Between 2006 and 2020, Joey focused more on writing the book “Enter Terrainia” than on UNICORN. But in 2014 he wrote the song “Leaving Neverland” that was remade and released 2025 as “Dreamland – (The Neverland Legacy).”
In 2020, Joey started the company ”UNICORN productions”, with the purpose of building a serious music- and content creation business. The main music focus is to produce and release music with a vibe of the 90s/00s.
In 2023, Joey studied at the University of Gothenburg to become a formally music producer.
The Team
At the university Joey did some group works with the music producer Elin, born in 2002. Since early 2024, she is an external music partner of UNICORN – and a valued teammate.
Since 2023 a collaboration with Linus at “Kofotstudios” also was started.
The “voice of UNICORN” is either Isabelle, Caroline or Julia.
John Bergstrand handles the drums when possible since 1995, and Mattias Tranberg handles all kind of guitarrs since 2001. These cooperations has continued, and all of the above are a valued “team” of UNICORN cooperation partners, led by Joey.
Earlier UNICORN music partners are AIRBASE (Jezper Söderlund Lorné): 2001-2004, Henrik Torolphi: 1999-2001, and Fredrik Althén: 1995-1999.
COVER ART for the album covers
UNICORN has chosen to invest a lot in the album covers, so that they, in parallel with the music, should be art in themselves.
- The symbol image is called “Facets” and is painted by the fantasy artist “Susan Dawe” and she has licensed the rights for the image to UNICORN.
- The cover of the single “Pinball” is specified and purchased by UNICORN and hand painted by the artist BembiAnn. (The same who painted the book cover for “Enter Terrainia”, written by Joey Hexacon).
- The cover of the upcoming single “Welcome to the 90s” is painted by the fantasy artist “Rodney Matthews” in the 90s, who has licensed the image “The Rainbow room” to UNICORN. Curious thing: this picture was the cover of the mail-order magazine “Skivor & band” (Records and cassettes) in Sweden in the 90s, and the painting ”in the picture” exists as an independent work (Mirador) by Rodney Matthews.
- The covers for “TimeTraveler”, ”IceCream” and for the Spotify playlist “Top 30 – Timeless Female vocal Trance and pop!” are made with AI. AI is avoided by UNICORN in all music creation process, but regarding album covers, and mastering, some exceptions are made.
- The cover for ”Dreamland – The Neverland Legacy” is a new photo of the lighthouse on Hållö, with the island of Smögen in the distant background. (Leaving Neverland (It’s Smögen in my dreams tonight) – had the same lighthouse but another picture, as cover).
